This spring, athleisure brand lululemon is kicking things into high gear with a running shoe. With the brand’s more than 20 years of innovation in the performance apparel arena, lululemon has officially entered into the footwear category with its debut sneaker design, the Blissfeel. It was released on March 22 and is available online and in select stores across the United States and UK.
At its core, the brand has always put a level of thoughtfulness and intention into designing apparel that not only allows women to bend, jump, run and stretch in the finest materials but its also centered styles around being “women-first, not women-also.” Today, the brand takes that mission to the next level with its first-ever, women-first running shoe, for a fit it says feels perfect for you — and every other woman who wears them.