Pusha T wrote Mcdonald’s famous jingle while he was trying to make it as an up-and-coming rapper — or so he claims in a new interview—but he says McDonald’s was stingy and paid him mere “peanuts” for his hard work. Now the rapper wants the world to know he’s still not lovin’ it and is targeting Mickey D’s in his latest diss track.
“I’m the reason the whole world love it, now I got to crush it,” Pusha says on the opening bars of the track. The rapper teamed up with Arby’s for a scathing takedown of the McDonald’s Filet-O-Fish sandwich, asking—“How dare you sell a square fish, asking us to trust it?”
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The rapper made it clear that his inspiration for the song was the resentment he had toward McDonald’s, who he says refused to pay him and his brother properly for their part in writing and performing the world-famous “I’m Lovin’ It” jingle.
“I am solely responsible for the ’I’m Lovin‘ It’ swag and the jingle of that company,” Pusha told Rolling Stone. “That’s just real. I am the reason. Now I gotta crush it.”
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He continued, “I did it at a very young age at a very young time in my career where I wasn’t asking for as much money and ownership. It’s something that’s always dug at me later in life like, ‘Dammit, I was a part of this and I should have more stake.’ It was like half a million or a million dollars for me and my brother — but that’s peanuts for as long as that’s been running. I had to get that energy off me, and this [ad] was the perfect way to get that energy like, ‘You know what? I’m over it.’”
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King Push is well renowned for his penmanship, but did he really write the jingle? Origins of the jingle are often disputed, with credit usually going to Justin Timberlake and Pharrell. The burger giant rolled out the jingle in 2003 and paid Timberlake $6 million to sing it, but Pusha has long maintained he is the true creative genius behind it.
It’s a safe bet that the rapper is getting paid a bit more than “peanuts” for his collaboration with Arby’s, adding to his nearly $15 million fortune.
Source: Rolling Stone, The Guardian
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